by Alex Novkov | Oct 22, 2025 | Inbound Marketing
Generative Engine Optimization Walkthrough for Small Businesses Key Takeaways Generative AI is reshaping search behavior, users now click fewer links and rely more on AI summaries. Generative Engine Optimization (GEO) helps your content appear inside AI-generated...
by Alex Novkov | Oct 25, 2024 | Inbound Marketing
SaaS Inbound Marketing in Focus Inbound marketing is one of the most effective approaches for raising brand awareness and attracting customers in the SaaS space. It’s particularly effective for small SaaS companies because it levels the playing field, allowing them...
by Alex Novkov | Aug 19, 2024 | Inbound Marketing
Inbound Marketing LeadGeneration Explained Thriving in today’s over-competitive business environment is not a child’s play. This holds especially true for small and medium-sized businesses with limited marketing knowledge and resources. Lead generation is one of the...
by Alex Novkov | Jul 29, 2024 | Inbound Marketing
Why Is Goal Setting Important to Inbound Marketing If you don’t know where you’re going, how would you know if you’ve reached your destination? This simple question answers another crucial one for small business owners who are making their first steps in implementing...
by Alex Novkov | Jul 5, 2024 | Inbound Marketing
The Value of an Inbound Marketing Consultant Marketing is one of the most dynamic and fast-evolving business functions. Over the course of the last couple of decades, it underwent a significant transformation driven by advances in technology, changes in consumer...